RESUME

 
Professional ​
Summary​​
  • A competent professional with relevant experience of nearly 6 years in the planning, supporting, implementing and deploying leading-edge digital marketing data to support business ROI

  • Proven track record of devising web-marketing strategies that have elevated brands from relative obscurity, forging strategic alliances, driving revenue and growing profits in competitive markets

  • Drove online traffic, engaged customers, and enhanced brand image through the implementation of digital marketing best practices such as social media, e-mail marketing, paid search, SEO, and SEM

  • Experience in working on Web analytics and associated product suites like Google Adwords, Ad Mob, Google Analytics, and so on

  • Skilled in clearly analyzing & communicating online brand and product campaign results, tracking conversion rates and making improvements to the website, to raise brand awareness

  • Excellent track record of generating leads from high value accounts from diverse industrial verticals

  • Designed marketing campaigns & programs monitored across various media (paid search, display, content, retargeting, organic search & social media); developing relevant and creative marketing communications & messaging; web marketing efforts for various industries

  • Familiar with advertising platforms such as Google Ads, Bing Ads, and Facebook Ads Manager

  • Skilled in leveraging analytical tools such as Google Analytics, Moz, Search Console, Alexa & other popular tools for SEO

  • Dynamic, flexible & approachable with strong interpersonal, analytical, problem- solving & critical thinking skills

Work​
experience​
Lead Support Analyst - Access Healthcare Services.

​2016 - present

 

  • ​Digital data to draw key recommendations around website optimization

  • Keywords and Google analytics, conducted a competitive analysis to identify improvements as well as increase visibility and rankings

  • Implementing a framework of metrics, reporting, and control of online marketing activity, before communicating management summaries to brand owners

  • Designing, building and maintaining social media presence for the company and its clients

  • Measuring and reporting performance of all digital marketing campaigns; executing strong branding initiatives and focused campaigns geared towards engaging the customer base

  • Managing digital marketing projects for various clients, ensuring achievement of Return on Investment (ROI) and reporting on achievements; maintaining a digital dashboard of several different accounts

  • Collaborating with internal teams in creating landing pages and optimizing the user experience

  • Communicating with the leadership team about marketing goals and results

  • Maintaining updated website by managing content creation

  • Conducting social media audits to ensure best practices are being used

  • Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines

  • Generating monthly reports on the marketing campaign’s performance

  • Identifying powerful keywords to drive the most valuable traffic

  • Monitoring key online marketing metrics to track success; maintaining online listings across all platforms

 

Wholesale and Analytical Executive - Cbazaar.com

​2014 - 2016

 

  • Measured the effectiveness of marketing programs and strategies

  • Designed and implemented new daily, weekly and monthly performance reporting to track Conversions by Channel/Source, Social Media ROI, and Social Media Engagement

  • Developed an optimization strategy for the content management system that included application and web optimization audits of current and future platforms

  • Monitored and forecasted marketing and sales trends

  • Prepared reports and present results to clients and management

  • Engaged in retargeting the audience and succeeded as conversations

  • Executed tests, collected and analyzed data and results, identified trends and insights in order to achieve maximum ROI in paid search campaigns

  • Worked with editorial and marketing teams to drive SEO in content creation and content programming

  • Analyzed keywords and SEO techniques used by competitors

  • Conducted research and implemented SEO recommendations

  • Ensured retention of clients & revenue enhancement from existing clients; building and maintaining relationships at all levels within the client base

 

Education
University Of Madras. Visual and Communication

​2014

Amity University. BA Tourism Administration

​2020 - present

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